online promotion strategies
Real estate is a complex industry, and yet, is one of the most popular businesses everywhere. Whether you just handle selling and buying of properties or offer a much wider range of services, you need the proper licenses and qualifications. This requires investment and a considerable amount of effort. Understandably, when you put all that effort in, you expect to get the proportionate returns and want your business to thrive.
So, you need to ensure as many people use your services as possible. This can be done if you effectively market your company across all platforms. Online marketing offers numerous avenues for this purpose, and you should really use these to get the best results.
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Send out emails
You should send out emails which advertise the listings you currently have on offer. Use a real estate email template from PosterMyWall, and then customize the content accordingly. Stick to one style of email, so that you develop a brand identity and your emails look professional.
Another best practice is sending out regular email newsletters. This will help you stay connected with your audience, and keep them updated. Include popular listings, a summary of properties sold/bought, and real estate advice in these newsletters, so that you cater to your audience at whatever stage of the marketing funnel they are in.
Maintain an attractive website
A decent website is an essential part of online marketing. You should make sure your website looks professional and polished. In addition, it should have all the information your audience could ask for, from services offered and contact information to available listings and real estate advice.
Add tabs on your website for the various services you offer, so that people looking for those services can get the relevant details. Your home page should have a summary of your services, but these tabs should definitely expand on this information. Make sure your website is designed well and optimized for mobile devices, so that visitors have a pleasant experience.
Participate in online communities
There are a number of real estate websites and forums you should be active on. Zillow and Trulia are two really popular options, and let you put up listings and participate in online discussions. Do dedicate some time to such communities, as that will help you be in the center of the industry and advertise your services to an audience more likely to participate in the real estate market.
Incorporate video marketing
Video marketing is one of the top mediums in this day and age. Short-form videos on social media and longer videos on YouTube are now a marketing staple, so you should work on these as well. For shorter videos, highlight popular listings, showcase your services, show your audience around your office, and share success stories.
When it comes to longer videos, you can show complete virtual property tours, or give your audience detailed advice about a relevant real estate topic. Invest in some nice recording equipment, and edit these videos well to give a professional look and impress viewers.
Utilize your social media profiles
Social media is one of the most important tools in your marketing toolkit. You should have business profiles set up across various platforms, such as Facebook and Instagram. Post regularly on these platforms, with a mixture of engaging posts, listings, advice, and other content. Keep things interested and make sure your posts are designed well.
It’s a good idea to create a quarterly social media strategy, taking past performance in account, and planning your social media campaigns well in advance.
Engage with your audience
Whatever type of business you run, the main goal is to convert your audience into customers. Real estate is no different, so you need to keep your audience’s preferences in mind. Do demographic research, and see what type of people participate in the real estate market in your area, and in what capacity. You can find this data with a bit of online research, and should orient your marketing strategies accordingly.
Create a few audience personas, which represent your top audiences, and then gauge what type of online marketing and engagement will work for them. Then, use the appropriate content, tone, and online mediums to target these personas.
Run ads across various mediums
Real estate is often a highly competitive business. So, apart from all those online organic marketing methods, you will have to invest in paid marketing as well. Keep a real estate ad or few running at all times using Google Ads or Facebook.
Allocate a budget to these ads, and tweak your strategy according to results and audience demographics. This will help you gain more traction, and attract people to your website.
So, there is a lot you can do when marketing your real estate services online. Make sure you have a strategy mapped out with all the details in place, and then you can expect some really encouraging results.