- Goal identification
- Scope definition
- Sitemap and wireframe creation
- Content creation
- Visual elements
At this initial stage the client is asked about the purpose of the new website. We seek the answers to the following questions in order to understand exactly how we can help our client.
- Who are the prospective audience?
- What do people expect to find or do there?
- What is primary aim of the website: to inform, to sell (e-commerce or else?), or to amuse?
- And, What is the purpose of the website (conveying the brand’s core message or is it just a part of a branding strategy)?
- What competitor sites exist and how should your site be different than/inspired by those of the competitors?
This is a very important step of a web development process. All the above questions should be clearly answered if you want your project to head in the right direction. We can take the help of the following tools at this stage – Audience personas, Creative brief, Competitor analyses, Brand attributes and you can also market your brand.
Next we need to define the scope of the project like what web pages and which features are required by the site to fulfill the goal. It is very important to set realistic boundaries and achievable deadlines in order to stay focused on the task and the goals at hand. A contract and a Gantt chart are the tools which can be used for defining the scope.
Sitemap and wireframe creation
The sitemap works as the foundation of the website. It gives an idea of the website’s information architecture and shows the interrelation of the content and the features of the site. Wireframes are framework for storing the visual design and content elements of the site. It helps identify the potential challenges and gaps with the sitemap. The various tools which are used for site mapping and wire framing are: Pen/pencil and paper, Balsamiq, Moqups, Sketch, Axure, Webflow, Slickplan, Writemaps and Mindnode. We can also download various movies from tamilrockers wc .
Now we have to create content for the individual pages keeping in mind the search engine optimization (SEO). A well written content attracts visitors. The presentation i.e. typography and structural elements of the content is also very important. Break the content into short paragraphs and supplement it with visuals to keep it engaging.
Keep the keywords and phrases right. We can take the help of the Google Keyword Planner which shows the search volume for the potential target keywords and phrases. This will tell you what actually people are searching on the web. Google Docs, Dropbox Paper, Quip, Gather Content and Webflow CMS (content management system) are some of the best content creation tools. Some of the SEO tools are Google Keyword Planner, Google Trends and Screaming Frog’s SEO Spider.
Visuals make the page attractive and more readable. High-quality images give a professional look and communicate the message in a better way. Few tools for the visual elements are: The usual suspects like Sketch, Illustrator, Photoshop, etc., Mood boards, style tiles, element collages and Visual style guides.
After creation of the web page with all its visuals and content in place, next we have to do is testing to make sure that all the links are working and the website loads properly on all devices and browsers. Find errors if any and fix them. W3C Link Checker and SEO Spider are the website testing tools.
Lastly after everything is done it’s time to plan for the site’s launch. Plan the launch timing and communication strategies. The best web development company is the one which knows that the web designing is an ongoing process and constant monitoring is needed. Continually run the user testing on new features and contents and keep monitoring the analytical part.
The best web development company will help you get your work done really beautifully and will follow the above mentioned steps for web designing.
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